Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
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Hi Reader, My brother recently wished my daughter a happy half birthday in our family chat. She doesn't have a phone, so she responded from mine: Thank you so much ๐๐ค๐๐๐๐๐๐๐ฏโค๏ธ๐๐ฎ๐ช๐๐คช๐คข๐คจ๐ฅด๐๐ Then she sent a separate text โ just to clarify that she'd sent the first one. PS: I'll be skipping my next email as I'll be away from my desk. I hope you're taking some time for you as we head toward the fall! โView Onlineโ Were you forwarded this email? Click here to subscribe. Copyright ยฉ 2026 Voice for Good |
Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
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Hi Reader, If you run a food pantry, you provide food. But that's only part of what you do. And not the part your donor really needs to know. You're also providing dignity to a family treated like a neighbor, not like a case number. You're providing peace of mind to a parent who can provide for their kids, despite falling on hard times. Clear messaging should always include your what and your why. Because you're also providing your donors with the real reason they should give. Sometimes we...
Hi Reader, The first day of school gets all the attention. The photo. The new outfit. The excitement. The second day is just...school.This year, my daughter picked out two outfits before school even started. One for the first day, and one for the second.I applaud her efforts to keep the magic aliveโbecause in a lot of ways, the second day matters just as much as the first.Our organizations have first days too: the campaign launch, the gala, the giving day.But what happens on the second...