Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
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Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Hi Reader, In leading your nonprofit, have you ever thought, "we address a serious problem, so we need to sound serious?" So many leaders like you have told me they don't want to risk sounding too casual in their marketing or fundraising materials. And I get it. More often than not, we deal with serious topics that deserve to be treated seriously. But there's a difference between being serious and being sincere, and confusing the two can make your communications feel distant, even when your...
Hi Reader, You've got a new website on the horizon. Or a campaign in progress. Or a board that keeps asking why the brochure isn't done yet. So you move forward, because that's what leaders like you do. But when materials come before messaging, you're putting the cart before the horse, and even the best executed materials fall flat. Here's how to get them back in order.Rooting for you, Jordana P.S. If you're gearing up for a new website, a campaign, or any major communications push—and you're...
Hi Reader, I sat on hold for 27 minutes trying to cancel a dermatologist appointment. While I waited, I heard about the hospital's cancer care. Their organ transplant department (one of the best in the state!) Their social media channels. Their e-newsletter. And they asked me to donate. On a loop. For 27 minutes. How much do you think I donated after that call? Your organization can do better. Here's how. Rooting for you, Jordana View Online Were you forwarded this email? Click here to...