Who wants to go back to the 90s? 🙋🏻‍♀️

Published 9 days ago • 1 min read

Hi Reader,

Recently, I was chatting with a friend about the best concerts we've been to.

I named Sugar Ray, who I saw last summer, opening for Barenaked Ladies.

Mark McGrath hasn't changed since the 90s, and that's kind of his thing.

"Why am I the only guy in here with frosted tips?" he asked the audience to an eruption of cheers.

And of course we did. He knows the 90s were his heyday and that we remember the music of the 90s with a smile.

"Mark McGrath...," my friend said, "which one was he?"

"You'd know it if you heard it," I said.

The warm and fuzzies connect us to what we care about, even if we don't know it by name. We know it by emotion.

As we start Q4 tomorrow(!) and think about how to shape year-end appeals, consider what about your mission gives people the warm and fuzzies.

Here's how to channel Mark McGrath this year-end giving season, and why it matters to your organization.

Rooting for you and your whole team,

Jordana

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