Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
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Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Hi Reader, "Hiring a consultant always ends up being a lot of work for us," one nonprofit executive director told me. Then she hired me. She wasn't wrong about the work, but she also understood that putting in the effort on a messaging guide now is an investment in a more effective and efficient future for your organization. The messaging guide process asks real things of your team: a detailed questionnaire, strategy calls, and honest reflection on who you are and where you're headed. It's...
Hi Reader, You've got a new website on the horizon. Or a campaign in progress. Or a board that keeps asking why the brochure isn't done yet. So you move forward, because that's what leaders like you do. But when materials come before messaging, you're putting the cart before the horse, and even the best executed materials fall flat. Here's how to get them back in order.Rooting for you, Jordana P.S. If you're gearing up for a new website, a campaign, or any major communications push—and you're...
Hi Reader, I sat on hold for 27 minutes trying to cancel a dermatologist appointment. While I waited, I heard about the hospital's cancer care. Their organ transplant department (one of the best in the state!) Their social media channels. Their e-newsletter. And they asked me to donate. On a loop. For 27 minutes. How much do you think I donated after that call? Your organization can do better. Here's how. Rooting for you, Jordana View Online Were you forwarded this email? Click here to...