Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
The cart before your horse (and why it's costing you)
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Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Hi Reader, My brother recently wished my daughter a happy half birthday in our family chat. She doesn't have a phone, so she responded from mine: Thank you so much 😊🤍💙😍🙄🙃😜😂💯❤️🎉😮💪😉🤪🤢🤨🥴😍😛 Then she sent a separate text — just to clarify that she'd sent the first one.I told her she didn't need to do that. We were never at risk of anyone thinking that was me.My voice and my 9.5-year-old's voice are not the same.Your audience should know your organization's voice too. If you removed your logo from...
Hi Reader, If you showed your organization's website to your grandmother, your neighbor, anyone who may know you run a nonprofit but not much more than that, would they get it? Would they be able to tell you in 1–2 sentences what your organization does? Or more importantly, why it matters? If they can't, you have a clear messaging issue. And it's not your fault—it's hard to read the label from inside the jar. Here's what you can do about it. Rooting for you, Jordana PS: Try the grandmother...
Hi Reader, You know that friend who only reaches out when they need something? No one likes that friend.But sometimes our organizations act like that friend when we don't communicate with our people between fundraising asks. In leading your nonprofit, you should be thinking about your next ask, but it's important to reach out to your supporters when you're not asking too. Otherwise, they'll start to think of you as the friend who only shows up when you need something. Here are four ways to...