Reader, if you ask three people what your organization does, how many different answers will you get? Too many.Even if the three people are your staff, board members, or donors, you’re likely to get three different answers.That’s a problem, because people won't support or spread the word about something they can't understand—your unclear messaging is likely getting in the way of your growth.One solution is to send an email like this one.It’s a great example of the power of clear...

Reader, communicating your nonprofit's message isn't easy. And it's even harder if you get stuck on one (or more) or these four common misconceptions about it: 1) “We do so much, there’s no way to communicate it all concisely.” I get it—you should be proud of everything you do! But…everyone doesn't need to know everything. Your goal isn’t to communicate everything you do, it’s to share a message that resonates with the right people and draws them in to learn more. Strong communication is...

Reader, how do you feel when your organization’s newsletter hits your inbox? Proud, inspired, and motivated?Or frustrated, confused, and disappointed?I know sometimes it’s the latter.You’re not alone.As a nonprofit communications consultant I’ve heard a LOT of frustration over the past decade from nonprofit leaders whose organization’s communications don’t accurately convey their mission, activities, and impact.Even worse, those communications take a LONG time to put together in the first...