Your last-minute givers

Published 4 months ago • 1 min read

Hi Reader,

Are your people last-minute givers?

12% of all giving occurs in the final week of the year, with donations made on December 31 online accounting for 5% of total online revenue (according to the M+R Benchmarks report).

With one week left to the year, the good news is that the best is yet to come.

The not-so-good news is that that's true for every nonprofit.

So, Reader, how will you stand out?

If you know me, you know my answer is clear messaging.

When you lead with clear messaging, you cut through the noise and signal to your people in a crowded mailbox, inbox, and social media feed.

With cohesive messaging, you tie together all the parts of your campaign so your people become familiar with what you're about and what your impact is (remember they likely don't know it as well as you do!).

With consistent messaging, you remind them repeatedly that it's time to take action (and they need many reminders to take action!).

Reader, don't be afraid to continue your outreach through December 31. Stay top of mind and be clear about the value you provide to your community.

When you're clear, you're not bothering them—you're presenting an opportunity to solve a problem they care about.

They'll appreciate the reminder.

Wishing you a successful end to 2025!

Jordana

PS: Thank you for subscribing to my newsletter! I hope my emails have helped you clarify your messaging this year so you can successfully raise awareness and funds for your mission.

Looking forward to continuing to show up in your inbox every other Wednesday in 2026!

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