A season of return, reflection, and clarity


Hi Reader,

Hard to believe it, but Q4 is here again. I don’t need to tell you what that means for nonprofit leaders like you. You’re carrying a lot—prepping for GivingTuesday and year-end campaigns, leading your team, showing up for your community—all against the backdrop of a world that feels especially heavy right now.

And today is also the eve of Yom Kippur, a time of return, reflection, and renewal—individually and collectively.

That means returning to what matters most, reflecting on what can be improved, and renewing a commitment to the path ahead.

The same is true for messaging clarity: it comes from grounding in who you are as an organization, considering how you want to grow, and committing to communicate that clearly to the people you most want to reach.

When your message is clear, you don’t have to overwork every email, appeal, or board conversation. The words themselves carry the weight, so you and your team can focus on the mission instead of scrambling for what to say next.

This is the kind of clarity I help nonprofit leaders create through my messaging process. My next opening is in November, so if clarity would help carry you through year-end, let’s talk.

With you in this season of return, reflection, and renewal,

Jordana

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Copyright © 2025 Voice for Good

Jordana Merkin, Voice for Good

Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.

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