Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Finding the good
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Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Reader, do you remember the last time "how are you" didn't feel like a loaded question? I know I don't. My 2025 word of the year was community. For many of the communities I identify with—nonprofit, Jewish, American—these are challenging times in different ways, and have been for some time now. No matter where you are, things likely feel heavy in one way or another. Which is exactly why my 2026 word of the year is ease. Not because things are easy, and not because we can—or should—opt out of...
Hi Reader, Are your people last-minute givers?12% of all giving occurs in the final week of the year, with donations made on December 31 online accounting for 5% of total online revenue (according to the M+R Benchmarks report).With one week left to the year, the good news is that the best is yet to come.The not-so-good news is that that's true for every nonprofit. So, Reader, how will you stand out? If you know me, you know my answer is clear messaging.When you lead with clear messaging, you...
Hi Reader, I know this is a tough time of year for many in our sector. Giving season can feel like an exhausting marathon, with so much that needs to go well before getting to the finish line. I've worked for nonprofits my entire career, and what I love most is that even when it's hard, we each have our own mission-driven why that keeps us going. It reminds us why we do what we do and brightens dark times—for ourselves and for others. Next week is Chanukah, the Festival of Lights. And as I...