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Jordana Merkin, Voice for Good

Lighten your year-end load

Published 3 months ago • 1 min read

Hi Reader,

As October moves along, I know your focus is already turning toward year-end. There’s a lot in your head and your heart—year-end appeals, GivingTuesday plans, and donor conversations—alongside the day-to-day work of leading your organization and against the backdrop of a roller-coaster year.

Before you dive into your campaign draft, take a breath. This is your reminder that you don’t have to do it all or do it perfectly. But if doing it at all is weighing on you, I've got something to help:

To support you this season, I wanted to share a free resource from my friend and fellow nonprofit consultant, Rachel Zant of Pen With a Purpose. Rachel is a fundraising copywriter and strategist, and her guide, Direct Mail Connects, will help you stop staring at a blank page and start writing meaningfully for a strong year-end.

When it comes to direct mail or any marketing or fundraising communication, I always say that clarity creates connection.

Clarity makes everything easier. When your message is clear, each appeal, board ask, and donor email feels aligned with who you are and why your work matters. The words flow, and they bring the right people together around your shared values and identity.

And Reader, if you need some inspiration for why your people need you to bring them together right now, I hope this blog post I wrote serves as a good reminder of your superpower as a nonprofit leader.

With you in this busy season,

Jordana

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Jordana Merkin, Voice for Good

Nonprofit Messaging and Marketing

Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.

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