4 Assumptions that Get Nonprofit Leaders in Trouble


Reader, communicating your nonprofit's message isn't easy.

And it's even harder if you get stuck on one (or more) or these four common misconceptions about it:

1) “We do so much, there’s no way to communicate it all concisely.”

I get it—you should be proud of everything you do!

But…everyone doesn't need to know everything.

Your goal isn’t to communicate everything you do, it’s to share a message that resonates with the right people and draws them in to learn more.

Strong communication is about sharing what really matters with the right people for you.


Does that resonate? If so, misconceptions 2, 3, and 4 may feel like you've written them yourself.

If you've ever said any of these before, we should chat.

Rooting for you,

Jordana

PS: If you're wondering what it feels like to go through the messaging process, here's what one nonprofit leader like you had to say:

“Prior to working with Jordana, we had less consistent and unified messaging as a team, and our writing style needed an update. We needed help with crafting the wording of our mission, vision, story writing, and more, leaving us feeling frustrated.

Jordana was delightful to work with—friendly, open, smart, thorough, and a good listener. Our team is all on the same page now; our messaging has been updated to be more universal and modern.

While I was hesitant that it would not be worth the investment, the messaging guide is exactly what we needed.”

– Shari Mendes, CEO, The Lemonade Fund

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Copyright © 2026 Voice for Good

Jordana Merkin, Voice for Good

Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.

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