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Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Reader, how can your people feel connected to your mission if they've never personally experienced the problem you solve?For those who celebrate Passover, this is exactly what we are tasked with, year after year: "In every generation, each person must see themselves as if they personally came out of Egypt," we read during the Passover Seder. Here's how we do it, and how you can apply it to your nonprofit's communications to connect the right people to your mission. Happy Passover to those who...
Reader, if you ask three people what your organization does, how many different answers will you get? Too many.Even if the three people are your staff, board members, or donors, you’re likely to get three different answers.That’s a problem, because people won't support or spread the word about something they can't understand—your unclear messaging is likely getting in the way of your growth.One solution is to send an email like this one.It’s a great example of the power of clear...
Reader, how do you feel when your organization’s newsletter hits your inbox? Proud, inspired, and motivated?Or frustrated, confused, and disappointed?I know sometimes it’s the latter.You’re not alone.As a nonprofit communications consultant I’ve heard a LOT of frustration over the past decade from nonprofit leaders whose organization’s communications don’t accurately convey their mission, activities, and impact.Even worse, those communications take a LONG time to put together in the first...