Does your organization's newsletter disappoint you?

Published about 2 months ago • 1 min read

Reader, how do you feel when your organization’s newsletter hits your inbox?

Proud, inspired, and motivated?

Or frustrated, confused, and disappointed?

I know sometimes it’s the latter.

You’re not alone.

As a nonprofit communications consultant I’ve heard a LOT of frustration over the past decade from nonprofit leaders whose organization’s communications don’t accurately convey their mission, activities, and impact.

Even worse, those communications take a LONG time to put together in the first place.

Can we agree it shouldn’t take four days to draft a newsletter, eight rounds of revisions to publish a fundraising appeal, and the explanation of your organization’s impact shouldn’t put people to sleep?

You don’t have to operate that way any more.

There’s a way to ensure you communicate in more effective, efficient, and consistent ways.

You need a messaging guide.

A messaging guide shows your organization how to speak and write clearly about what you do, why it matters, and why the right people should care.

It makes everything simpler:

• Quicker communications creation

• Fewer revisions

• More resonance with your audience

• More money raised, support attracted, and impact delivered

Plus…

You’ll be proud the next time that newsletter hits your inbox.

Here’s what changed for Caitlin after I created a messaging guide for her team:

"I've already started implementing many of the approaches from the messaging guide and feel more confident in how I communicate about us, and see a difference in how people's eyes light up and their attention stays with us."

Reader, want to know how a messaging guide can help YOUR organization?

Reply to this email and I’ll give you some suggestions.

Rooting for you,
Jordana

PS: If you already have some brand guidelines but it’s not working, it may be outdated or missing some key ingredients for clear messaging. I can help with that too.

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