Reader, how can your people feel connected to your mission if they've never personally experienced the problem you solve?For those who celebrate Passover, this is exactly what we are tasked with, year after year: "In every generation, each person must see themselves as if they personally came out of Egypt," we read during the Passover Seder. Here's how we do it, and how you can apply it to your nonprofit's communications to connect the right people to your mission. Happy Passover to those who...

Reader, if you ask three people what your organization does, how many different answers will you get? Too many.Even if the three people are your staff, board members, or donors, you’re likely to get three different answers.That’s a problem, because people won't support or spread the word about something they can't understand—your unclear messaging is likely getting in the way of your growth.One solution is to send an email like this one.It’s a great example of the power of clear...

Reader, communicating your nonprofit's message isn't easy. And it's even harder if you get stuck on one (or more) or these four common misconceptions about it: 1) “We do so much, there’s no way to communicate it all concisely.” I get it—you should be proud of everything you do! But…everyone doesn't need to know everything. Your goal isn’t to communicate everything you do, it’s to share a message that resonates with the right people and draws them in to learn more. Strong communication is...