Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
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Jordana Merkin, Voice for Good
Jordana Merkin helps nonprofits clarify their messaging to attract and engage with the right people for them. Subscribe to have actionable nonprofit messaging and communications tips and insights delivered straight to your inbox.
Reader, how can your people feel connected to your mission if they've never personally experienced the problem you solve?For those who celebrate Passover, this is exactly what we are tasked with, year after year: "In every generation, each person must see themselves as if they personally came out of Egypt," we read during the Passover Seder. Here's how we do it, and how you can apply it to your nonprofit's communications to connect the right people to your mission. Happy Passover to those who...
Reader, communicating your nonprofit's message isn't easy. And it's even harder if you get stuck on one (or more) or these four common misconceptions about it: 1) “We do so much, there’s no way to communicate it all concisely.” I get it—you should be proud of everything you do! But…everyone doesn't need to know everything. Your goal isn’t to communicate everything you do, it’s to share a message that resonates with the right people and draws them in to learn more. Strong communication is...
Reader, how do you feel when your organization’s newsletter hits your inbox? Proud, inspired, and motivated?Or frustrated, confused, and disappointed?I know sometimes it’s the latter.You’re not alone.As a nonprofit communications consultant I’ve heard a LOT of frustration over the past decade from nonprofit leaders whose organization’s communications don’t accurately convey their mission, activities, and impact.Even worse, those communications take a LONG time to put together in the first...